OPEN SERVICE.
Designing a system that worked for the world.
Designing a Global open service system.
As Sephora and Ulta emerged as increasingly strategic partners for Clinique, it became clear that a more cohesive, streamlined service system was essential—one flexible enough to operate seamlessly across multiple store environments. I was brought in to co-develop this system in close collaboration with architects, procurement, and key vendors. The outcome was a highly efficient, scalable solution that not only unified the brand experience but also delivered over one million dollars in cost savings.
The System.
Designing the strategy behind the system was far more complex than it initially appeared—but the goal was always simplicity. The solution was to consolidate all shelving into three standardized sizes, flexible enough to accommodate the vast majority of store formats. Through close collaboration, clear communication, and extensive modeling, the final system successfully addressed operational, promotional, and functional requirements with elegant efficiency.
The planning.
The process demanded countless schematics, full-scale mockups, and close collaboration with fellow designers and vendors. The result was a flexible, future-ready system—easy to update, seamless to maintain, and strong in its visual impact.
