The space initially carried a disjointed, cafeteria-like feel, driven largely by an illogical table layout rather than the furniture itself. With operations unwilling to invest in new tables, the solution became a strategic rethinking of the floor plan. By reorganizing the room—grouping similar tables and creating a clear tiered arrangement from high to low—we established defined zones that brought clarity and purpose to the dining experience.

The most impactful improvements came from removing the oversized back banquette, which was unusable for most guests, and eliminating the redundant host desk tucked at the rear of the restaurant. Together, these adjustments restored flow, improved comfort, and gave the space a more intentional sense of organization.

Homefield Pub + Social’s new logo subtly echoes the Green Bay Packers’ marigold and green—a palette I carried through the uniforms and tableware for a cohesive brand moment. Working within a tight budget, I retained the neutral furnishings and swapped out the bold red pieces for warm leathers and muted grays to soften the space and ground the concept. To reinforce the sports-driven narrative—and the connection to Topgolf—I layered in vintage touches: worn leather soccer balls, patinated brass trophies, and curated Packers memorabilia that give the interior an authentic, lived-in character.

Grateful for the partnership with our talented culinary and graphic design teams, together we reimagined the space with a renewed sense of purpose.

The front sign was designed to strike a balance between utility and character. While creating a bold visual anchor, it also discreetly concealed the ductwork pressed against the glass façade. Framed molding, classic gooseneck lamps, and a green-and-marigold palette evoke the familiar warmth of an Irish pub while subtly nodding to the Green Bay Packers.

To soften the approach and reinforce a neighborhood-pub sensibility, simple boxwood planters flank the entrance. The rendering above captured the full intent of the design, guiding both client review and fabrication.

An inviting and functional host stand was essential to redefining the guest experience. The previous setup felt fragmented—confusing for guests and impractical for the host, with minimal storage and no sense of presence. The redesign introduced a warm, modern welcome: slatted wood paneling, fluted glass, matte black accents, and a finished back wall unified the entry and established a clear point of arrival.

The rendering above brings this vision into focus, capturing the tone and atmosphere we set out to achieve.