Homefield Pub & Social
A Green bay, Wisconsin Sports bar
The Project
The Turn opened in Green Bay, WI, on August 29, 2019, positioned as a pre-game gathering spot and a draw for guests eager to try TopGolf’s Swing Suite. But despite its early promise, the concept struggled to gain lasting
traction. By 2024, Delaware North recognized that both
the brand and the space needed a strategic refresh.
The Goal:
Rebrand “The Turn”
The Budget:
300K
Schedule:
1 year
(concept to installation)
Deliverables:
Moodboard, Renderings, Floorplan, FF&E, OS&E, Decorations, Installation
Before…
The Turn had good bones. However, the allure for the locals to enter the space was not there. The entrance was confusing and looked like a sport store in strip mall. The interior gave cafeteria vibes.
The Concept & Rebranding.
Partnering with a powerhouse team of graphic designers and culinary leaders, the space was reimagined the concept from the ground up. The new brand became Homefield Pub and Social.
The Renderings & Floorplans
The Installation & Results
Trusted vendors and contractors enabled a fast, efficient installation while keeping the project firmly on budget. The results were immediate and measurable: online reviews improved, guest sentiment strengthened, and overall sales increased.
