Patina Restaurant Group partnered with Giada to shape the visual identity of her catering brand. As department lead, I oversaw the project and directed the full photoshoot build-out.

Over 5 days, my team and I crafted a series of curated moments that captured the essence of the Giada Experience.

The photoshoot series culminated in a catalog of refined, bright and modern moments.

Our team developed an operationally streemlined program that Giada’s staff could activate at a moment’s notice–ultimately delivering a polished offering the catering sales team could confidently promote and execute.