Clinique: New Doors.

Updating the look of Clinique

The Project

By 2009, Clinique was widely recognized as a fragrance-free skincare brand, defined by a restrained aesthetic and messaging largely unchanged since the 1990s. Brand leadership set out to elevate its positioning—reframing Clinique as – The Leading Skincare Brand. Dermatologist Tested and Approved.

The Goal:
Design new fixtures and tester systems to be deployed across counters and stores worldwide.

The Budget:
2M

Schedule:
2 Years

Deliverables:
Concept Renderings, Planograms, Technical Drawings

The Concept: The Clinique Lab Experience

Unlike any other beauty brand, Clinique was backed by science and dermatologist.
To enforce the brand message, we designed the store where the lab is brought to the customer.

The Result.

With each new door design install, we increased sales. However, the challenge for the new door rollout was to plan out for the different types of doors and their different layouts. A standardized systems was created to keep the roll outs at a low cost.