The Project

In 2010, Clinique introduced a new category of lip color: the Chubby Stick. Part balm, part color, it delivered sheer pigment with serious hydration—an offering unlike anything else on the market at the time. The initial rollout was intentionally understated, but early sales quickly made one thing clear: this launch called for a much bolder moment.

The Goal:
Design global in-store displays and pop-ups

The Budget:
NA

Schedule:
8 months
(concept to installation)

Deliverables:
Concept Renderings, Technical Drawings, In-store Plans