The Project
It’s 2012 and there was news at Clinique – A NEW Dramatically Different Moisturizing Lotion (DDML). Six year in the making, the company redeveloped the best selling skin care lotion. It’s a tricky situation – Clinique needed a clear strategy for creating excitement for a changing fan favorite.
The Goal:
Design and develop in-store promotional displays.
The Budget:
2M
Schedule:
1.5 years
(concept to installation)
Deliverables:
Concept Renderings, Fixture Schematics, and Production Drawings for manufacturing
The Concept: Simple Yet Powerful.
By elevating the iconic DDML bottle within the store environment, the product assumed a hero-like presence—reinforcing its status as one of Clinique’s most essential moisturizers.
